Communicating India’s Soft Power: Buddha to Bollywood

Parama Sinha Palit
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Communicating India s Soft Power Buddha to Bollywood

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India Abroad: The Diasporic Dividend. Software for Soft Power. Culture as Soft Power Bollywood and Beyond. Branding India a Public-Private Partnership.

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In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed. Daya Kishan Thussu's Communicating India's Soft Power: Buddha to Bollywood is an elegant and insightful inspection of India's ever-growing.

As the world s largest democracy and third biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi s thrust toward Digital India and promoting Buddhism as part of India s public diplomacy.

Daya Kishan Thussu. This specific ISBN edition is currently not available. It was his intent with the talk to do a tour of history of India's presence and influence outside of India, but also look ahead to where it fits in a globalized, digitized world.

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Thussu explained how the influence of India, as a civilization power, has a complicated history that does not easily fit into the typical definition of soft power. He began by looking back at the spread of Buddhism throughout Asia from its origin in India and its mark on societies and cultures far from the subcontinent.

While this spread of ideas was not Hollywood or MTV, it endures as a link between cultures and countries.

India soft power

This ideational influence can be found at other points in India's history from Nalanda, the worlds first residential university and important seat of learning beginning in the 5th century, to Mahatma Gandhi, who influenced the civil rights movements in the United States and South Africa. Between these philosophical influences and the popular image of India as a place of "celebrative religiosity," there is a perception that India exports "spirituality" and not power.

Professor Daya Thussu - China Media Centre 中国传媒中心

The Indian government has been attempting to promote India through festivals that showcase traditional dance and other exhibitions of high culture. However, it has been through popular entertainment, particularly "Bollywood," that India's soft power has been spread worldwide since the s. An important component of this diffusion of Bollywood has been India's extensive diaspora, which Dr. Globalization and Bollywood: the hype and the hope.

The 'Murdochization' of news? The case of star TV in India. News as entertainment: the rise of global infotainment Thussu, D.

News as entertainment: the rise of global infotainment. London, UK Sage. Mapping global flow and contra-flow Thussu, D.

Politics and Nation

This book is a must-read for anyone interested in broadening their understanding of the role of soft power in foreign affairs. Sorry, but we can't respond to individual comments. References Global Media and Communication He rightly emphasizes effective utilization of national soft power capital. Welcome back. Despite its apparent consonance with the Soviet model of nation-building, however, New Delhi notably stood divorced from Moscow. India can draw upon a range of other, equally strong nation-branding attributes.

Mapping global flow and contra-flow. Media on the move: global flow and contra-flow London, UK Routledge. Selling neo-imporialism, television and US public democracy Thussu, D. Selling neo-imporialism, television and US public democracy. Mass media and society.

From MacBride to Murdoch: the marketisation of global communication. Managing the media in an era of round-the-clock news: notes from India's first tele-war Thussu, D. Managing the media in an era of round-the-clock news: notes from India's first tele-war.

Journalism Studies. International communication in the era of globalization Thussu, D. International communication in the era of globalization. Chinese Journal of Media Studies.